The problem is most people send out generic emails. 

Telling the potential client all the same information they already learned on your website and all about you. 

Clients Don’t Care About You

You need to get the client interested in
how you can solve their problem. 

The client wants to know if you are the right person for the job. 

Giving out all your information to soon makes
them think they already know everything about you. 

You need to hook them into contacting you.
and you need to get them on the phone. 

You need to build a rapport with your potential client.